Words That Win Clients
COPYWRITING = The art of selling by means of the written word.
Copywriting can be defined variously. Personally, I understand it as a process of creating effective, persuasive and functional texts, generally sales-oriented. Copywriting is used when translating regular text into the language of marketing and advertising, i.e. the language which effectively helps to sell products and make a profit that every product owner dreams of…
Copywriting involves creating texts for marketing, containing a certain message to the consumer. A good copywriter not only has to be fluent in the language in which creates, but also know the basics of sales psychology. In other words, you must know how to sell, and, for this reason, know the product, the target customer and the communication strategy adopted by the organisation.
Copywriting embraces product and company naming, creating catchphrases and advertising slogans, advertisements and advertising campaigns, preparing content used in newspaper, radio, television advertisements and any other promotional materials, such as websites, catalogs, brochures, leaflets, writing sponsored articles, SEO texts and positioning phrases, creating advertising offers, requests for proposals, branding, etc.